After my previous post about advertising in magazines, it only seemed fair to redress the balance. E-mail newsletters seek riches in niches - Los Angeles Times This seems like a genuinely good opportunity, both for the 'publishers' and the advertisers....
An essential insight for any kind of successful online marketing, whether that be for a product, person or idea: The essence of the Purple Cow -- the reason it would shine among a crowd of perfectly competent, even undeniably excellent...
It’s almost like someone installed an ‘auto send to friend’ function onto the Internet. Iain Tait / Crackunit: Why Marketeers Are Too Excited About Facebook...
While I agree with the entire entry, I think it's worth it just for Calvin's conclusion in the last panel. Talent imitates, genius steals: Hyperbubble and The Nature of Cool...
A few related posts about social networking that resonated with me recently: zengestrom.com: Why some social network services work and others don't Or: the case for object-centered sociality The fallacy is to think that social networks are just made up...
The greatest problem marketeers have these days is that no one really cares what they say. Modern Marketing - Blog by Collaborate PR & Marketing: Goodbye Branding (It Doesn't Matter What You Say)...
